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Ad Marcilio
Strengthening the bond with HVAC professionals with digital and social media tools
The industry leader AC brand, built a digital strategy to increase brand awareness and strength the relationship with independent HVAC contractors and installers by promoting educational webinars using digital and social tools.
Their Story
Since 1874, YORK has provided air quality solutions for some of the most complex structures in the world. As part of Johnson Controls products portfolio and solutions for buildings, YORK offers high energy efficiency AC units for homes and commercial buildings.
Their Goal
Contractors and installers play a fundamental role in the AC market. When comes to get a new AC, they are authorities - they can recommend brands to home and businesses owners. Attracting these professionals and make sure they understand the product offerings, features and installation best practices is key. Johnson Controls was looking for a digital solution to promote education sessions and in turn raise awareness about YORK products and strength the bond with HVAC professionals by promoting installation tips and recommendations on social media.
Their Solution
Webinar Platform
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GoToWebinar
Registration Forms/Leads
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Pardot
Awareness and Consideration
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Facebook Ads
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Targeted Audiences
Their Results
From February to March, by running Ads on Facebook, the attendance their webinars sessions increase by 150% compared to the same period in the previous year.
600k+
impressions
450k+
impressions
35k+
engagements
150%+
webinar attendance
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